Would You Consider Golf Ball Packaging As Product Placement?

Over on Travelling Golfer, my golf blog, I get all kinds of offers to review golf related products. Once in a while, the advertising part of it warrants a closer look here on this blog.

For now, let’s look at the packaging that golf balls come in. I play in so many golf scrambles every year that it’s not even funny. A charity, an organization, a vendor who works with one of the companies that pay me, whatever.

At every one of those, somebody hands you a pakage of golf balls, usually 2 or 3, with their logo. For years it was only the golf balls that were inprinted, but now it the golf ball packaging itself.

Would you consider that as product placement or just as advertising ?

Would you consider making the box part of the advertisment or just the golf balls, if you were to use this method ?

Would you consider buying the specific brand of golf balls you want you customers to have and only buy imprinted boxes ?

How effective do you think this would be as an advertising method ?

If you’d like to consider this form of advertising, please give my friends over at golfBOX.com a try.

Whether you have a fudraiser, want to say thanks to your customers, need something to give away at a tradeshoe or whatever, they can take care of your needs.

From their website:

Business use of golf balls takes place with packaged golf balls. The size and impact of the gift has been dictated by what the golf ball manufacturer did in terms of packaging. Done the conventional way, the corporate gift giver gets no recognition at the critical time of handing the gift out. What better time to deliver a message, show off a product or thank your customer? What if you wanted the packaging done in the same colors as the company logo?

Make the gifts you give more memorable and imprint the whole box and not just the golf balls.

This review was sponsored by golfBOX.com. They didn’t ask for a favorable review, just for my thoughts. But as one who gets umpteen dozen golf balls given to him every year, I can say without a doubt, I’d be far more inclined to remember the giver if i saw their name on the box the gift came in.