Zuberance is a “Word of Mouth” marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales.
They’re putting on a webinar @ 11 AM PST on June 24 on how B2B companies can harness the power of WOM.
Here’s a link to the webinar registration: www.zuberance.com/webinar
Numerous studies have found Word of Mouth to be the number one influencer of business buyers’ purchasing decisions.
Word of Mouth easily has twice the influence, probably more, of advertising, press coverage, and direct mail and email, according to a recent study of B2B Word of Mouth by Keller Fay, a leading Word of Mouth research firm.
However, many business marketers are not yet harnessing the power of Word of Mouth to drive sales.
The Zuberance webinar will feature real-world case studies of how B2B companies are harnessing Word of Mouth to:
- Increase sales in a down economy
- Generate thousands of leads
- Combat negative word of mouth
All attendees will receive a free white paper entitled, “Turning Word of Mouth into Sales Now for B2B Companies.”
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