Why Ideas Suck

Nice title to this article, don’t you think?

My blog friend Rob Schultz sent me an email that was similar a couple of weeks ago and I asked him to turn it into a full-fledged guest post.

As you read it, I hope you’ll realize that ideas and creativity aren’t always good. In fact, most of the time, they’re bad business.

There are far too many people that want to get started making money on the internet, but are stymied by waiting for the perfect idea.

Or, they have too many ideas and are stopped cold by that very fact.

Just two weeks ago I had to ‘slap’ a friend of mine who had gotten back into his bad habit of writing down every idea that came into his head.

That’s sheer lunacy and it will kill your ability to function as a content or product producer.

Within two weeks he had created two products and was selling them.

Ideas don’t make you one red cent. Solving problems, creating valuable content and finding solutions will create wealth.

Simple isn’t it ? You know I like simple.

Enjoy Rob’s article and let us know how you see what we’ve presented in the comments section below.

Rob also has a free download waiting on you at the bottom of the article, so read it all the way to the end.

Why Ideas Suck – Rob Schultz, Audacious Audio

It happens so often, I’m no longer surprised.

Only saddened.

Because when I see it and hear it, I know a very rude, uncomfortable even painful awakening is close at hand.

What makes it even more disheartening, is it tends to happen with the folks who have amazing things to offer. But won’t be able to if they continue to shoot themselves in the foot.

And it happens when they call me, excited, to tell me:

“Rob, I have a GREAT idea for a product !”

At which point I want to answer:

“Great ! And how many of them do you intend to buy from yourself ?”

Most entrepreneurs, coaches, speakers, consultants and other solo professionals are madly in love with their ideas.

What they don’t realize is their audience may not be.

Ideas suck. They really do.

I have seen more promising information product prospects dashed by ideas.  So much so, that I want to liberate you from the tyranny of your own ideas right here. Right now.

Once and for all.

Because just about every profitable offering I ever had came to me, not from an ingenious bolt from the blue, not from a wildly creative mind, but from the folks most in position to benefit from it.

My customers.

So much so, that I can see the difference between successful entrepreneurs and those who fail is not ideas, but lack of them.

Surprised ?

Successful entrepreneurs combine their own experience and passion with trends in their industry, and desires of their market to come up with their offerings.  And usually release them to acclaim and profits.

Unsuccessful entrepreneurs come up with their ideas based on their own theories, whims and interests, irrespective of what their market is asking for.  And pray.

Do what you love and the money WILL follow. Build it and they will come. But very often, not in a quantity that will support you at the level you dream of.

Ideas are solutions to problems that don’t exist.

They are almost always about the person who has the idea, and almost nothing about those who are expected to invest their hard earned money in it.

Before you spend one second or one dime turning your ideas into a product, do the work to ensure they will be profitable. And if they can’t pass the test, drop ‘em and find the product avenue that will.

Remember: profits and the freedom they deliver are the reason you create your products in the first place.

And the shortest route to that sunny Shangri La is providing value your customers are desperate for, in a package they simply can’t resist.

If you want a hobby, get ideas. If you want a business, brainstorm creative ways to solve other people problems, or satisfy their long standing desires and dreams.

Find an intersection between your own passions and the solutions your market so desperately seeks.

When your customers realize it will cost them more not to buy your package than to buy it, you’re in.

If you enjoy getting lost in your ideas, information product creation will only break your heart.  And your bank account.

But if you would enjoy getting lost in the lifestyle profits from the right product can create – saddle up on a product idea that can take you there, and ride it all the way into the sunset.

Rob Schultz mentors achievement entrepreneurs to escape the tyranny of trading time for money, by transforming their business into a dynamic, automated, revenue generation machine that delivers a virtually unlimited auto pilot revenue stream.

Grab a copy of the free report, “The Five Audacious Avenues to Your Passive Revenue Product Empire” by clicking that link.
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