Why Cut The Price ? How About Adding Value Instead?

by Mike Sigers

Price Slashing ParrotOver at BloggingPro.com I saw the first of many posts about WordPress’ plans to set up a marketplace for themes.

I personally don’t mind if someone wants to create a professionally designed theme and them maintain and support it … for pay.

I’d rather pay for professional products and support than wait 3-7 days on someone who has a day job, a social life and an unprofessional attitude.

But that’s not the main reason I wrote about that post.

The first comment is. Check this out:

” … I tell you what, ill split profit 25/75. “

That was in response to the news that Automattic might charge 50% of the sales cost for their fee.

Why is the first response of an unskilled marketer/salesperson always a price cut ?

I’m thinking the unskilled, unlearned part of that equation is the main reason.

That and the fact they didn’t read this post .

There’s about 30 comments, as I write this, with people telling us they want quality, not necessarily the cheapest price.

Instead of cutting the Automattic price by 50%, why not sell the themes at the same 50% split, but add value in some way.

For instance, a tutorial on installing and pimpin’ your purchased theme.

Or you could offer free installation.

Or add value in any of 103 other ways.

Just don’t cut the price … unless you’re Pete The Price Slashin’ Pirate Parrot !

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