My friend Debbi Bressler wrote a post about Prudential’s new Red Zone campaign aimed at Boomers nearing or in retirement.
The “Red Zone” they chose is a niche and they now own it, with their ingenious campaign.
Like Debbi said – ” One of the easiest ways to own a niche is to be the first one to label it as your own. “ They did just that.
Jump over to Debbi’s post and read her take on their campaign, then click thru to Prudential’s site and analyze their approach. Once you have it broken down, use it to model a campaign for a niche in your industry.
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