If you’re a salesman, you don’t have to become a philosopher. Nor do you have to be a profound thinker.
Being either one of these is a full-time job and will prevent you from doing your job … selling.
But, doing a little deep thinking will make you a better salesman, just don’t fall prey to thinking that you’re a thinker. I don’t. Ever.
The things I want you to think about are :
1) Value
2) Desire
3) Price
Value is determined by desire. Almost entirely. At least 99.44%.
If you have a great desire for something, it becomes valuable to you.
If you don’t care for it, it has no value to you.
Price is dependent upon value. If nobody wants what you’re selling, it doesn’t really matter the price you put on it.
Some people pay large sums of money for large stones to landscape with.
Builders hate large stones and think they’re worthless.
If those same builders spent some time in deep thought, they’d find a landscape company to pay them for those same large stones AND get them hauled away for free.
What part of your business is the builder and which part is the landscaper and how do you get them in touch with one another ?
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