About the time the Big ’80′s started, I started eating at Wendy’s as my favorite fast-food restaurant.
I spend hours on the road every day and still use Wendy’s as my #1 choice if I have to eat on the run. I’d rather not eat on the run, but averaging 3500-4000 miles on the road per month makes it impossible to sit down for lunch every day.
Revelation time – I like vanilla. It’s simple.
I’ve always wanted a vanilla Frosty. I’ve asked them several times over the years, but never gotten a decent response.
NOW they get vanilla, about 37 or so years after they opened their first store.
Why now ?
What took so long to get something as simple as vanilla implemented ?
Did Dave hate vanilla ? I hope not, ’cause I really liked Dave and all that he stood for.
It’s for sure that they never looked at any of the comment cards I filled out over the years, or this would have come a long time ago.
It’s also for sure that they didn’t ask their customers what they wanted.
Or listen when they knocked on the door with their wallets open.
Hello to the ( lack of ) marketing department.
If you sell anything to the general public and you don’t have a system in place to ask them what they’d pay for and someone smart enough to interpret the results of the campaign, send me an email and I’ll be glad to set up a campaign for you and ask your customers what they’d like to buy from you.
Then we’ll sell it to them. Simple.
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