Back on April 26th, which is light years in the blogosphere I used the team ” link leak ” for the fist time that anybody can find.
I need to define it for my blog friend Martin Neumann, over at Small Office Herald, a blog that’s in it’s infancy, but will become a daily must read in the small business world, if I know Martin.
Why do I need to define it ? Because Martin said I had to. So he can link to it, wikipedia it and all kinds of good things that I know nothing about.
You’ll not notice a shortage of link leak around here at Simplenomics. I’m one of the few, along with Easton Ellsworth, Liz Strauss , Chad and a few others who are into blog tipping, which is the antithesis of link leak.
That should make it clear what link leak is: It’s the complete and utter abandon of worry about a link and all it’s mighty power leaving your blog.
It has to do with the Law of Reciprocity, with regard to blogs. You have to be willing to allow your readers to be set free and not care as to whether they come back or not. If you write original, interesting and readable content, you’ll never worry about link leak.
If you copy and paste from some of your previously written material, you’ll be scared to death that your readers will read a comment or see a Trackback from a blog that does all that. You’ll be a reader hoarder ( another new term ), which is the antithesis of a blog tipper.
Yeah, I know Martin, you want that defined, too. Okay. Okay.
A ” reader hoarder ” is a blogger who’s scared to link to another blogger. He/she thinks it’s all about him/her. They will never link out to someone who just might, with their original, interesting content, steal their loyal reader away.
They don’t know this fact : Your readers WANT you to find them some more info on the same topic that your blog is about. They will LOVE you for it. They WANT you to do all the dirty, hard work of finding more good info.
How’s that Martin ? Need more ? Is that enough ? Can anybody add to this ? I’m a PR6 blog and I’ll link out to anybody who can and does add to this conversation. Come get you some link love !
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