There’s not many commercials that do anything at all for me anymore.
I watch little TV, except for a few selected sporting events and Survivor. Don’t ask, because I don’t know why I watch it, but I do.
Watching a little football a few minutes ago, I actually stayed there on FOX, I think, and watched a new, I guess, commercial from Cadillac.
After extolling all the virtues of the new Cadillac, the woman speaking ended with this gem:
” All that really matters is this: When you turn your car on, does it return the favor ? “
That is absolutely the best tagline I’ve heard in years and all of us who sell physical products, scratch that, a product of any kind should be reaching for that exact destination.
Why ? Because.
If your product turns your customers on, they’ll tell 10 people, who’ll tell 10 people and so on.
It also works in reverse.
My feed reader, FeedDemon, used to turn me on, but of late it’s been all jazzed up about wanting me to resubscribe to the online version, which is free, just to remain synchronized.
Synchronized ? It’s a paid for product, it shouldn’t need to synchronize with a free web-based app. That’s total nonsense and having to sit and delete feeds for an hour after it got unsynchronized was a pain in my ass and I’m delighted to tell everybody that it sucks when your time is wasted for a stupid reason.
FeedDemon doesn’t turn me on anymore. They owe me an hour.
I want it back.
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