What Do Cadillac And FeedDemon Not Have In Common ?
There’s not many commercials that do anything at all for me anymore.
I watch little TV, except for a few selected sporting events and Survivor. Don’t ask, because I don’t know why I watch it, but I do.
Watching a little football a few minutes ago, I actually stayed there on FOX, I think, and watched a new, I guess, commercial from Cadillac.
After extolling all the virtues of the new Cadillac, the woman speaking ended with this gem:
” All that really matters is this: When you turn your car on, does it return the favor ? “
That is absolutely the best tagline I’ve heard in years and all of us who sell physical products, scratch that, a product of any kind should be reaching for that exact destination.
Why ? Because.
If your product turns your customers on, they’ll tell 10 people, who’ll tell 10 people and so on.
It also works in reverse.
My feed reader, FeedDemon, used to turn me on, but of late it’s been all jazzed up about wanting me to resubscribe to the online version, which is free, just to remain synchronized.
Synchronized ? It’s a paid for product, it shouldn’t need to synchronize with a free web-based app. That’s total nonsense and having to sit and delete feeds for an hour after it got unsynchronized was a pain in my ass and I’m delighted to tell everybody that it sucks when your time is wasted for a stupid reason.
FeedDemon doesn’t turn me on anymore. They owe me an hour.
I want it back.
Comments
4 Responses to “What Do Cadillac And FeedDemon Not Have In Common ?”
Leave a Reply
Sweet car and sweeter tag line. FeedDemon’s a bitch.
Thanks for stopping by Joi and you’re right, the tagline is the best ever … as is that Caddy !
Mike,
I am a fan of beautifully written commercials. That tag line was one of the best I’ve heard in quite a while. Thanks for sharing. I too don’t watch a lot of TV, so I had not seen that commercial yet.
As big a fan of well written commercials, I’m equally appalled at commercial writers that continue to use cliche’s that mean absolutely nothing to the viewer or listener. Like, “Experience the Difference” I know of at least a half dozen businesses in my hometown that use that as a slogan, but never tell me what “the difference” is. Go Google that slogan once and see how many hits it get. Over One Hundred Million.
Keep up the good work. I really enjoy your blogs.
Don
Thanks Don ! That helped made a rainy, dreary day a lot better.