What Could A Sales Contest Do For Us ?
So far, all the posts have ( mostly ) been about what a sales contest does for the salesman. Now let’s look a bit at what it does for the organization.
First, someone could ( and has ) write several books about sales contests and what they do for your organization, but let’s look at some of the successful stats anyway.
Insurance companies used to do sales contests almost continually. So what, you ask. So how about the fact that an insurance policy is something that pays the company and the salesman over and over and over. The company paid the salesman a wee bit extra and profited for years.
Does your product pay over and over ? If it does, you might profit more than anybody from a sales contest. Subscription ? Membership site ? Monthly pay ? Yearly renewal ? All of these models are prime candidates for sales contests.
Do you ( foolishly ) believe that your sales people don’t need a sales contest, because they can sell without one ? You’re right, BUT they will sell even more with one. Guaranteed.
Look at the National Football League. Every week two teams meet with equal talent, equal size, equal speed. Who wins ? The team with more motivation and more emotion. That’s what a sales contest does for your people. Gives them that emotion and motivation.
Sales contest have been proven to work in publishing, retail, wholesale, distribution, laundries, manufacturing, bakeries, etc. You can’t name a sales force that can’t benefit from a sales contest.
Try one today and profit forever.
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2 Responses to “What Could A Sales Contest Do For Us ?”
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Sales contest can help, but beware the power of the wrong incentives.
Hey Doug, that’s a good point and I appreciate the comment and the link to more info.
Keep coming back, we need several viewpoints to make sure we cover issues from all sides.