Another wasted trip to Best Buy has gotten me riled up enough to write this post. It’s not a situation that’s singularly theirs, but they do seem to specialize in it … or almost as much as Home Depot, who I thought was the master of this error in advertising.
Here’s how it started -
I grab the Sunday paper and look for bargains in the ad inserts and circulars. Target has a great looking gizmo that toasts muffins, cooks eggs and re-heats my bacon. Looks like a great way to make my own breakfast sandwich and not have to fight the lines at the fast food places.
I drive over, walk in and grab one, head for the checkout and am gone in 60 seconds.
No problems.
Then to the Best Buy, that happens to be about 100 feet away, but eons behind in customer satisfaction.
The circular had a Wacom Graphire4 tablet that i’ve been wanting to get for a certain daughter and her fabulous mother. Both of them are really, really good with Photoshop and this will be a great addition to their arsenal.
I notice that CompUSA has it listed for $99, but it would have to wait til I get to Louisville later this week, as we don’t have a CompUSA.
Best Buy has listed it for $105, $6 more, but who would care about $6 measley dolars when you can get it now.
But wait ! It’s on sale at Best Buy for $69 ! I run over to grab one and think that the savings will pay for the sandwich machine. Cool ! Kinda like a 2-for1 deal.
Except that they don’t seem to have one on the shelves.
I’ll try to flag down one of the dozens of the denizens in blue who seem to congregate in 2′s and 3′s talking to ….uh, each other, not customers.
I look for one of them not using this herd mentality. Kinda like one that the wolves would look for. Culled from the herd because he’s weak.
I find him. Tall and has that mouth that continually hangs open. Perfect. I’ll trick him into going into the back and finding me one.
He leaves and returns the same way. Empty handed.
No deal dude, he says. Not only do we not have any, we can’t even order them.
He does mention that a whopping 2 are scheduled to come in this week on one of the two trucks that bring replenishments.
What day do those trucks come, I ask.
I have no idea, dude, he says.
I kinda knew that already.
I leave thinking these few simple things -
1) Do those who create ads have any way to see if it’s worth wasting the ad space on an item ? If you have 6 items spread out over 50 stores, don’t bother putting it in the circular.
2) Have they thought of putting something on sale that they have a lot of and need to move, instead of clearing out just a few items and pissing off those that get the same feeling that I got ?
3) Can they offer to find a store that has some inventory and have the item shipped to where they’re needed ? Think about it. There may be no need for these in New Jersey, but 100 people in Kentucky that want them.
4) Does any other electronics store habitually fare any worse with this type of situation ?
5) Is there any way to get more than one checkout lane open and have fewer blue-clad talkers talking to each other ?
I hate going to Best Buy just because they always have dozens of blue-shirts doing a lot of chit-chatting, but there’s ALWAYS a long line to checkout and only one lane open.
And that dude at the door who watches his fellow employee put my stuff in the bag and then wants to check my register receipt … get rid of him or put him in a lane that has a register, so he can actually accomplish something besides making me feel like you don’t trust me.
Anybody else want to jump on this train ?
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