Using Your Imagination Can Improve Your Power To Sell
Next up in my (potentially named) The Simplenomics Guide to Desirable Traits For Sales People or maybe Mike’s Simple Guide To Desirable Traits For Sales People is one of my favorite traits:
Imagination
When you were younger, slimmer and had fewer bills, you had a vivid imagination. If you still have it and can harness it, you can make a lot of sales, money, friends and have a grand ol’ time doing so.
Warning ! - if you hang around coffee shops all day and imagine things, without the effort to make things happen, you’re not on the right track, you’re basically a worthless fool, but the mental fitness type things in life are best left to my better half.
Somebody claims that Napoleon once said,” Imagination rules the world. “ Since I never met the man, I’ll take their word for it.
How can you rule the world of sales, using imagination ?
When you’re talking to a customer, use your imagination to help them visualize all the profits they’ll make when they use your product or service.
Tell ‘em a story that weaves in the facts about your cooperation, your service and your willingness to send them ideas and potential clients.
A constructive imagination will sweep away your competitors like yesterdays trash. Imaginative stories and ideas will seem like a breath of fresh air to customers who’ve only been “entertained” with dry details, facts, figures and me-me-me-ness by your former competitors.
If you’ll develop your imaginative powers to the utmost, you’ll develop your sales numbers in the same proportion.
You’ll also face fewer pricing debates and less resistance to your offers. Those might be good things.
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Yes! I would take it a step further and say that sales people should use their imagination not only for description, but for strategy. We used to call it “changing the game.” When you show a customer a new solution to a problem or a benefit they’ve never thought of before, you have the inside track.
Hey Brad,
Thanks for adding to the conversation !