The Reason Most Business Websites Don’t Rank Well
Once again, last week, on one of the 20+ blogs we operate, I got an email from a company wanting me to pimp their product.
This one, as a lot are, was golf related. I searched several times on Google for what I would assume would be their main keywords.
After that dismal failure, I searched for one of their main products with their name in the search term I used.
Another dismal failure.
So I go to their site and see nothing but Flash, animation, redirects and fancy award winning type of design. Nice colors, jumping whirlygigs, etc.
The awards would not be for sales or search engine optimization, by the way.
Their web design team did what they wanted to do, which was make a pretty site, instead of a site that would actually sell the product.
I did one single, solitary, pitiful, little ol’ blog post and was #1 on Google for the previous search term … in 3 days.Again.
Little do they know that a correctly configured, properly tweaked WordPress blog would be all they’d need to assume their rightful place, on top of the search results for their own product name.
For a small fee, we’d build them one and for another small monthly retainer, we’d populate that blog with whatever content they wanted.
It helps that I’m a sales genius ( kidding here ), along with being a blogger and have a staff to do all the really hard work.
All I have to do is devise a strategy for the content, the link campaign and a few other things we won’t go into here. All white hat, I’m not smart enough to do anything sneaky. Remember, I’m a salesman, I can’t be that smart.
We’re doing 5 blogs as of now, for small businesses and one starting in a week or two for a state agency.
If your small, or not so small business, is tired of ranking poorly, if at all, contact me or some other sales-minded blogger and take back what’s yours.
How about the image in the post ? Blogging is a great big idea for all businesses.
{ 6 comments… read them below or add one }
Amazing, isn’t it, what businesses pay for? I’ve had plenty of companies call me to say they aren’t showing up in Google. Why? Some designer sold them on Flash. Or some black hat firm sold them on an “SEO” contract — which was really a link farm.
Of course, when you tell them what it costs to fix the mistakes, they faint. Now they can’t afford it.
Excellent post!
Hi Dianna,
If they’d spent their money creating content, by employing the services of a talented writer ( hint, hint ), they’d be much, much further along the road to riches and fame.
BTW, that’s a great looking blog you have. great colors, clean, easy to read.
I’ll send you an email with a proposal.
“Little do they know that a correctly configured, properly tweaked WordPress blog would be all they’d need to assume their rightfule place…”
Very true. Go to google and search for “elemental focus”. I have had my blog for under six months, and I have been number 3 consistently for the past four months. Thanks WordPress!
Thanks for the affirmation Aaron !
Spot on, so true, and best of all, simple! I wish I could forego all my usual paperwork and just send my clients to this post.
The funniest thing is that some of the worst offenders that I’ve seen tend to be web designers (not developers, mind you) and advertising firms. No wonder they push it on their clients, someone already pushed it on them!
Thanks Jason.
Some of those people will never get it.
Come back soon.
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