So now you’re wondering how the heck I’m gonna tie the Pet Shop Boys into marketing.
One simple phrase: Joint Ventures.
Remember the song the Pet Shop Boys released in 1985 titled Opportunities ( Let’s Make Lots Of Money ) ?
Here’s the marketing tips they gave us :
” I’ve had enough of scheming and messing around with jerks. My car is parked outside, I’m afraid it doesn’t work.
I’m looking for a partner, someone who gets things fixed,
Ask yourself this question: Do you want to be rich ? “
I’m adding several people into the mix around here in the coming months. All of them will be joint venture partners in one way or the other.
I can only teach and reach so many people. Only so many will listen to my stories and catch the nuggets of wisdom inside.
By adding different voices, and voice will be the key since a LOT of it will be done by teleseminars and webcasts, I feel like we can all add some marketing weapons to our marketing arsenals.
” I’ve got the brains, you’ve got the looks,
Let’s make lots of money.
You’ve got the brawn, I’ve got the brains,
Let’s make lots of money. “
We all have different talents, skills and abilities. I happen to be a great refiner of marketing strategy. Just this past week I helped 4 people see avenues they never thought of. Gave them ideas as to how they could reach more people, more easily and end up making more money by doing so.
In turn, every one of them gave me ideas back. Suggested things I hadn’t though of.
All at no cost, since I have flat rate phone service.
By combining their brawn, their skills, their unique abilities and the tools I have available to help them showcase those talents, we can partner up and help each other.
No man, or woman, is an island. The more people you bring into you marketing mastermind or brainstorm group, the more ideas that become reality.
As bloggers, we need to reach out and form joint ventures with those who can help us and who we can help.
As marketers, sometimes we forget that our competition has a list of customers that will buy what we sell. All we have to do is allow our competitor to profit from the alliance.
You may not believe it, but 100% of nothing is still zero.
50% of whatever you competitor sells for you, is still more than zero.
” You can tell I’m educated, I studied at the Sorbonne.
Doctored in mathematics, I could have been a don.
I can program a computer, choose the perfect time,
If you’ve got the inclination, I have got the crime. “
There are some very talented people out there who don’t know everything you know.
You don’t know all that they know either.
Put those two educations, experiences and efforts together and you have a bigger, better and brand new outlook on any topic.
Don’t be afraid to join forces, if only for an ebook, an interview, a podcast or a teleseminar.
You don’t know what can come out of it. And you won’t unless you reach out and ask.
I’ll show you the first of four joint ventures I have already set up in a day or two.
In the meantime, reach out and ask someone who writes or speaks about the same topic you have knowledge of and set up a phone call between you and them.
You’ll be surprised at how much you might have in common and the two of you may just be better as a duo, than you are as a single voice.
If you just can’t figure out who to ask, or you don’t know what you could create if you did, send me an email to mike *at* simplenomics.com and as I have time, I’ll try to suggest who you might contact and what you could create if you did a joint venture.
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