I just read that quote in Mark Joyner’s newest book – The Irresistable OFFER. Of course he wasn’t the first to quote Sir Winston, but he was the first to write it where I happened to be reading.
I’ve been reading a lot of silly blog posts of late that are touting the death of corporate blogs, which, in my highly suspect opinion, have not even begun to begin, as of yet.
I’d like to see the muckety muck’s face that’s making the decision on whether-or-not to blog when he reads that quote.
How can a corporation that sells a service or product to the public even think about not having a blog ? How can they leave all that power on the back shelf ?
Somewhere, some blogger is talking about your product or service. Would it not be better and more manageable for it to be on YOUR blog, rather than one you don’t know about ?
Have a manufacturing defect you just found out about ? Who better to tell your evangelists/customers than you ?
Found a new use for your product ? Who better to tell the world than you and how could you do it any quicker and more thoroughly than on your blog ?
Got a unsatisfied customer out there ? Where can you better defend your product or ask other customers about the issue ?
No, the corporate blog ain’t dead yet. We may not call ‘em blogs much longer ( I hope ), but the instant interactivity that this content management system provides is here to stay.
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