EDIT 1/22/08 – There’s a hidden gem that a couple of people have missed, so I’m gonna make it simpler – Click thru to The New Rules of Marketing Book Tour after reading this post.
Okay, so last time David Meerman Scott wrote one of these free, downloadable without an opt-in ebooks it scored well over 250,000 on the download scale.
Did you catch that number ? That was 250,000. Um, that’s 1/4 million times. At least.
I’m betting this one beats that number…maybe by far !
Why does this phenomenon happen ?
Because.
Because he makes them free. I’d never do it, because I’m a greedy slob. Greedy to the point that I’d want the first name and email address so I could send them to an ASK campaign page and ask them what questions they have now, so I could answer those questions and further help them and further ingrain my name in their marketing brains.
We’d call it a virtual book tour, as we’d not have to leave home to do it and our readers could stay home too, safe, warm and ready to listen to us, not just read words on the page. We’d be able to portray emotion and feeling and create some evangelists !
That’s probably why I just went and bought a domain and set up an ASK campaign and a virtual book tour. I’ll try to persuade David to allow us to read his ebook ( again for some of us ), then go to that page and ask David any questions we thought of while we were reading his ebook.
Wanna see it ? Click thru to The New Rules of Viral Marketing Book Tour and see what I mean.
His ebook will go from monologue to dialogue, as we get him on a webcast and hear him answer our questions live … if he agrees. And why wouldn’t he, since he’s incredibly smart, extremely savvy and see’s that I’ll do all the work and all he has to do is call in, answer the questions from wherever he’s happens to be and I’ll send him an mp3 of the call within minutes and he can add that audio to his marketing arsenal.
What’s are some more reasons his ebooks spread so far and wide ?
Because he makes them so visually appealing. He gives credit to Doug Eymer in his opening credits. Doug, you did another helluva job. I’ll be needing your services soon, on a project I’m working ( slowly ) on.
The colors, the font, the layout. They’re all phenomenal. Really.
Because he uses social proof. Great use of relevant quotes. Great use of images that tell the story. I’m betting, in person, David puts on a helluva presentation. I know somebody out there has seen him in action, in person and can tell us just how good he is. Please do so in the comments below.
Because he writes in a conversational tone. It reads like it sounds and sounds like it reads. ” It’s ” is so-oooo much more readable than ” it is “. Really.
Because the tips he gives you are actually actionable and he’s actually done them. No stuffy theory or hypothetical gobbledygook here.
So now you know why his ebooks go viral and now you can go download his ebook and make your own message go viral.
I’d prefer you click thru to his post to do so, so visit webinknow.com and get started.
Oh, don’t forget to visit the virtual book tour page and ask David your question after you’ve read his new ebook.
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