The New Rules of Viral Marketing is on the loose !
EDIT 1/22/08 - There’s a hidden gem that a couple of people have missed, so I’m gonna make it simpler - Click thru to The New Rules of Marketing Book Tour after reading this post.
Okay, so last time David Meerman Scott wrote one of these free, downloadable without an opt-in ebooks it scored well over 250,000 on the download scale.
Did you catch that number ? That was 250,000. Um, that’s 1/4 million times. At least.
I’m betting this one beats that number…maybe by far !
Why does this phenomenon happen ?
Because.
Because he makes them free. I’d never do it, because I’m a greedy slob. Greedy to the point that I’d want the first name and email address so I could send them to an ASK campaign page and ask them what questions they have now, so I could answer those questions and further help them and further ingrain my name in their marketing brains.
We’d call it a virtual book tour, as we’d not have to leave home to do it and our readers could stay home too, safe, warm and ready to listen to us, not just read words on the page. We’d be able to portray emotion and feeling and create some evangelists !
That’s probably why I just went and bought a domain and set up an ASK campaign and a virtual book tour. I’ll try to persuade David to allow us to read his ebook ( again for some of us ), then go to that page and ask David any questions we thought of while we were reading his ebook.
Wanna see it ? Click thru to The New Rules of Viral Marketing Book Tour and see what I mean.
His ebook will go from monologue to dialogue, as we get him on a webcast and hear him answer our questions live … if he agrees. And why wouldn’t he, since he’s incredibly smart, extremely savvy and see’s that I’ll do all the work and all he has to do is call in, answer the questions from wherever he’s happens to be and I’ll send him an mp3 of the call within minutes and he can add that audio to his marketing arsenal.
What’s are some more reasons his ebooks spread so far and wide ?
Because he makes them so visually appealing. He gives credit to Doug Eymer in his opening credits. Doug, you did another helluva job. I’ll be needing your services soon, on a project I’m working ( slowly ) on.
The colors, the font, the layout. They’re all phenomenal. Really.
Because he uses social proof. Great use of relevant quotes. Great use of images that tell the story. I’m betting, in person, David puts on a helluva presentation. I know somebody out there has seen him in action, in person and can tell us just how good he is. Please do so in the comments below.
Because he writes in a conversational tone. It reads like it sounds and sounds like it reads. ” It’s ” is so-oooo much more readable than ” it is “. Really.
Because the tips he gives you are actually actionable and he’s actually done them. No stuffy theory or hypothetical gobbledygook here.
So now you know why his ebooks go viral and now you can go download his ebook and make your own message go viral.
I’d prefer you click thru to his post to do so, so visit webinknow.com and get started.
Oh, don’t forget to visit the virtual book tour page and ask David your question after you’ve read his new ebook.
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3 Responses to “The New Rules of Viral Marketing is on the loose !”
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I have been using a bit of viral marketing and it seems to have helped a lot.
One of the viral marketing tools I use is giving away over half — the top half only — of my book How to Retire Happy, Wild, and Free. (The top half is available as a PDF at Creative Free E-books).
Today if anyone types in “retirement” into Amazon.com’s search engine, How to Retire Happy, Wild, and Free comes in the number 1 position — out of over 175,000 books that Amazon puts in the retirement category.
Given that over 95 percent of the 190,000 books published in North America every year will never sell more than 5,000 copies, my book has done very well.
Although largely ignored by the media, and rejected by over 35 American and British publishers, How to Retire Happy, Wild, and Free has now sold over 80,000 copies.
Of course, word-of-mouth is still the most powerful advertising for any product or service. A great product or service creates its own viral marketing.
My latest viral marketing tool to promote How to Retire Happy, Wild, and Free is giving away my e-book The 237 Best Things Ever Said about Retirement on the The Retirement Gifts Cafe
Ernie Zelinski
Author of:
How to Retire Happy, Wild, and Free.
(Over 80,000 copies Sold and Published in 7 Foreign Languages)
and
The Joy of Not Working
(Over 225,000 copies Sold and Published in 17 Languages)
I was tuned in to the webcast for Teaching Sells just now and browsed to Copyblogger to check out the Copywriting 101 post Brian mentioned, check down to the first comment, click through, and here you are.
+1 subscriber
Hey Jeremy,
I repaid the favor and clicked thru to you to.
Your site’s more visually appealing than mine !
Thanks for dropping by !