What could I possibly say about this book that someone hasn’t already said better ?
Could I say it better than Debbie Weil did on her blog ? Probably not.
Could I do a better job than Brian Carroll who snagged David for an interview ? Probably not.
Could I say anything that these reviewers on Amazon haven’t thought of ? Probably not.
Can I add anything to the very well written review by Brad Shorr ? Not a thing.
Could I say it better than Barry Graubart ? Not likely.
Even Steve Johnson said all that needed to be said in his short, sweet, to the point review.
Joe Wikert went above and beyond in his well written review.
After all of these well thought out posts, why would I even attempt to add to this conversation ?
Because David’s new book is just that damn good and after seeing the marketing and PR strategies of about 100 businesses just this month alone, I can safely say every one of them need this info more than they need to waste another dollar on a stupid, senseless, untrackable, unprofitable ad campaign.
I’ll point out one actionable strategy almost every business oriented website needs right now – read the chapter 15 and implement a, or a new, Online Media Room today. Not next week. Today.
Thanks for the book David. I wish I could say something that hasn’t been said, but when your book’s this good, all the great reviews get written very quickly.
I highly recommend you visit David’s blog, download any and all free ebooks and then go buy every print book he ever writes and subscribe to his RSS feed.
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