The New Rules Of Marketing And PR
What could I possibly say about this book that someone hasn’t already said better ?
Could I say it better than Debbie Weil did on her blog ? Probably not.
Could I do a better job than Brian Carroll who snagged David for an interview ? Probably not.
Could I say anything that these reviewers on Amazon haven’t thought of ? Probably not.
Can I add anything to the very well written review by Brad Shorr ? Not a thing.
Could I say it better than Barry Graubart ? Not likely.
Even Steve Johnson said all that needed to be said in his short, sweet, to the point review.
Joe Wikert went above and beyond in his well written review.
After all of these well thought out posts, why would I even attempt to add to this conversation ?
Because David’s new book is just that damn good and after seeing the marketing and PR strategies of about 100 businesses just this month alone, I can safely say every one of them need this info more than they need to waste another dollar on a stupid, senseless, untrackable, unprofitable ad campaign.
I’ll point out one actionable strategy almost every business oriented website needs right now - read the chapter 15 and implement a, or a new, Online Media Room today. Not next week. Today.
Thanks for the book David. I wish I could say something that hasn’t been said, but when your book’s this good, all the great reviews get written very quickly.
I highly recommend you visit David’s blog, download any and all free ebooks and then go buy every print book he ever writes and subscribe to his RSS feed.
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7 Responses to “The New Rules Of Marketing And PR”
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Thank you Mike.
I am flattered that you’ve added to the reviews in this way. I agree with you that either fixing or creating a new online media room is one of the best things any organization can do right now.
All the best to you.
David
My pleasure David.
It’s not often a work such as this comes along.
Watching it grow, on your blog, was a real treat.
I’m sure some authors will follow your lead and build their next book the same way.
Thanks for stopping by and come back soon.
Hi Mike, thank you for mentioning my review. David’s book has so much to offer, my guess is people will continue writing about it for quite some time. I think you are right on target about the online media room. Could be the most important part of a business site, yet few have one.
I listened to the interview David did with Brian Carroll and I definitely recommend it. I loved the part where David talked about why he includes “Meerman” in all his communications!
David’s blog won an entry in my Bloglines account as a result.
@ Brad - You’re welcome. Thanks for doing such a great job.
Come back soon.
@ Vido - Thanks for stopping by and for giving the readers something to listen for in the interview.
I had the privilege of interviewing David for The Engaging Brand podcast this week and he was superb. One of the best thinkers on new marketing but more than that he explains it in such a straightforward way. Fantastic.
Thanks Anna !
Nothing like a little social proof backing up a post.
Thanks for taking time to comment and come back soon.