The ABBA Method of Finding Hidden Markets For Your Podcast or Blog

Recently, while listening to a podcast ( wish I could remember, so I could credit it here ) I heard something that sent me on a research trip thru the super ’70’s. I had to crawl into the Way On Back There machine and time-travel to another place and another time, when the radio airwaves were rules by Swedish supergroup ABBA.

It seems that these pop-rockers were also marketing geniuses sent here, by otherworldly beings I’d guess, to encode, in their own unique way, a method that you can use to find undiscovered markets for your podcasts and blogs.

Seriously, I’m not kidding.

The ABBA Method of Finding Listeners and Readers.

The secret was coded so only one as tuned in to marketing as I am could unveil it. I’m honored and humbled.

Here’s how it rides:

A podcaster whose content was about endurance sports accidentally found out that a large segement of his audience was made up of lawyers. Who’da thunk it ?

So to find new listeners, all he had to do was find a way to market his podcast in the places where they hang out.

He went from A, a podcast about endurance sports, to B, finding out that he had a lot of lawyers listening in, to B, places where they hang out, back to A, getting them back to his podcast about endurance sports, which they seem to like.

Hence the ABBA Method.

Why not run an ASK-type campaign on your blog or from your podcast to see where the majority, if one exists, of your people hang out when they’re not on your blog or podcast.

Need help with an ASK-type campaign ? Wanna test this ? Use the Contact form and send me a message and I may volunteer to help you. Or I may charge you an enormous sum of money. You won’t know unless you ask. Me and your audience. Both of us. Hint, hint …

There’s a banner in the lower right-hand sidebar that leads you to the ASK Database if you want to try to do it yourself. You can a get a 21 day test drive for one whole dollar. I’m a paid subscriber and use it every, single day in multiple locations.

Your podcast or blog audience has another life aside from your site.

I know, it’s a sad day for you because I said it out loud. Sorry.

But since it’s true, use it to your advantage.

Find out if there’s a plethora of quilters listening or reading your content. Or Jeep enthusiasts.

Maybe there’s some sexy sax players listening in. Or soccer moms.

Could it be that you naturally attract some group that easy to reach and you’ve innocently overlooked them ?

Why pay for “traffic” when you might easily be able to find “subscribers” ?

What are you waiting for ?

Test the theory and put your Feedburner numbers into orbit !