Take Pride In Your Work

by Mike Sigers

If you want more sales, you have to take pride in your work.

I make calls to and take calls from other salespeople everyday. If they treat their customers like they treat me, they don’t take pride in their work.

If they think it’s okay to not return a call until the next day, they’re fooling nobody but themselves. I make a note of the time I placed the call next to the notation in my handy-dandy stenopad. I go thru those pads like a tank thru sheetrock. I keep a note on every call…made and received. I don’t tear out that page til the matter is handled completely.

I make calls to other people in my organization and sometimes don’t get a return call for up to 24 workday hours. That’s 3 full days, on occasion. Unacceptable.

I get into a situation, on occasion, where I can’t answer or return a call for 1-2 hours, but never, ever 3 days.

At least return the call and let me know that you’re working on it and will get back to me.

And never check your voicemail without a pad to write down all the messages you get. If you depend upon your memory, you will let someone down and they will remember it.

Some of my customers buy from me, rather than people who are less expensive or more convenient, because they know I will always, always return their calls and will never, ever leave them hanging.

Take pride in your work. Call people back. Never think, ” I’m doing a good enough job.”

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