I remember several great advertising tag lines:
Don’t squeeze the Charmin !
Have a Coke and a smile !
We try harder.
Let your fingers do the walkin’.
I also have seen a million terrible ones, too. Just yesterday I looked over a piece of crappy copy that someone was thinking of using and the tagline on the top of the page was as poor a choice as could have been made.
That started my thinker and I tried to come up with an answer as to how and why the good ones come from. Pure luck is what I’ve decided.
Whatever you do, don’t force it. If you can’t come up with one, just run the ad and see if anybody suggests one after they see the campaign.
Most of the time the really good one’s are accidentally created anyway.
Good tag lines stand alone and make people think of your product.
Bad tag lines make people think your company is run by monkeys.
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