I just read several things that all salesmen and copywriters should already know:
People love them some “them”. A lot.
We knew that already, but I didn’t know just how much.
A study of college-aged women included this test: The women were given a pen and paper and asked to write anything they wanted.
460 out of 500 wrote their own name.
Shown a map, 447 out of 500 pointed to their hometown.
I’ve personally seen people look at a group picture and immediately ask, ” Where am I ? “
Self-interest sells.
Feel free to use it.
I do.
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