Study Proves People Love Them Some Them

I just read several things that all salesmen and copywriters should already know:

People love them some “them”. A lot.

We knew that already, but I didn’t know just how much.

A study of college-aged women included this test: The women were given a pen and paper and asked to write anything they wanted.

460 out of 500 wrote their own name.

Shown a map, 447 out of 500 pointed to their hometown.

I’ve personally seen people look at a group picture and immediately ask, ” Where am I ? “

Self-interest sells.

Feel free to use it.

I do.