Speaking Of Taking Notes

by Mike Sigers

I mentioned my obsession with notes and stenopads in a previous post, so I thought I’d take that a little further and see if I can help you make more sales and/or give better customer service, thru taking notes.

At a previous assignment, the first time I watched the Customer Service employees answer the phone and take orders, I was shocked to see them taking orders that amounted to thousands of dollars, on scraps of paper, the back of other notes, etc.

I went to the supply room and got three stenopads and brought them back to those three knuckleheads and instructed them in the fine art of taking notes and orders. Sadly, I had to teach them the proper questions to ask, too, but that’s for another post.

The salesman who doesn’t take notes and doesn’t review then throughout the day, has less of a chance of success than one who does.

Going over previous pages of notes has kept me from making a customer angry and costing him money on many, many occasions.

It’s easy for me to say that it has made me many, many friends and many, many dollars too.

Customer service employees would do well to keep a notebook with an entry for every call they make and take.

I did just that I I wasn’t in customer service very long. If I had to choose between several employees, it wouldn’t be hard for me to spot the one who possesses the greatest chance at success. It would be the best and most thorough note taker.

Taking notes throughout the day also enables you to have something to talk to your customers about.

I make a note of every potential opportunity I see that might be of interest to my customers. That lets them see that I’m looking out for their well being and want them to succeed. The more success they have, the more they can buy from me. Win-Win.

Also, taking notes and asking questions when you’re with a customer shows them that they are important to you and makes it easy for you to get back to them with answers to their concerns.

Go to your local office supply store and grab a package of success, I mean stenopads, and get ready to win more of those sales.

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