The small as a selling point decade has officially begun.
As I read the Life section of today’s USA Today, I see an article by Brian Mansfield in which he’s doing a great job of riffing about Blake Shelton’s new ‘Six Pak’, which happens to be an Album titled Hiillbilly Bone, which happens to contain just six songs.
I’m sure other people, other artists, other companies, other content providers, whatever, had started doing this before now, but me and this article have to start somewhere, don’t we?
Will people buy more often if the entire album is only six songs and is priced at $4.99 to $6.00? We’ll soon find out, as I’m sure there will more of these on the market very, very soon.
The only way to find out if it works for you and your market is to do just what they did, which is put it out there and test.
Same thing for you and your products. Are you still at the top of the food chain, price wise? Does your market have a way to test your product without committing to more than they’re willing to spend?
Only you know that.
Personally, I’m more likely to buy the entire album, off iTunes, if it’s priced at $4.99, rather than $9.99.
If the entire album goes for $9.99 to $12.99, I’m more likely to just buy the one, two or three singles that make the radio airwaves.
What about you as a content provider or product developer? Have you created an entry-level or starter kit size offering for your audience?
If you haven’t, you probably should, because the effects of this recession will last for a decade, if not more, as it pertains to peoples buying habits.
Special reports may outsell complete books or ebooks.
6 module courses may outsell 12 module courses.
3 part audio series may outsell 5 part audio series.
You can’t just take this test as gospel, you have to test the market’s waters with your own feet.
Every market and sub-market will react differently.
If ever there were a time to become a marketing geek and learn the intracasies of product creation and testing, this is it.
Otherwise, you may not be around for the next boom market.
As I’m not omnipotent, I invite your comments, additions and thoughts in the comment section below.
What? You didn’t know that I didn’t know everything? Me neither, til now and it’s been a startling revelation to say the least.
Pray that my pain is minimal and subsides soon. Thanks!
- Selling, Telling And Interesting People I hate aptitude tests. I hate college educated human resources...
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