It’s Simple To Sell More, Because Selling Ain’t Rocket Science

by Mike Sigers

rocket-scienceToday is my birthday and I hear I’m going to have company today.

I heard that my friends, Bill and Bryan, who happen to be the world’s best sales trainers, may mention me on The Advanced Selling Podcast, which happens to be the absolute best sales podcast there is, bar none.

In my neck of the woods, when there’s company’s dropping by, you gotta spiff up a bit, so I thought I’d write a simple post to let my new friends see what we do around here.

We do sales, we do marketing and we do customer service, but we do ‘em all simply. I believe that the basics and the fundamentals have been forgotten, glossed over and ignored, to the point that there are only a few of us who still remember how to actually create results, which in our profession are sales. Plain, simple.

You might be the most technologically advanced salesperson in your organization, but unless you can produce sales, it ain’t worth squat.

You might have 2,850,176 LinkedIn friends, but unless you actually produce sales, it ain’t worth squat.

You may have 3,098 followers on twitter, but unless they send Purchase Orders on a regular basis, it’s an utter and complete waste of time.

Your Blackberry may blow up with 913 emails a day … from your friends, but if they’re not clients, paying clients, it’s of zero value.

You may have earned The Cross of the Flying Thumbs, certified by every text message service on earth, but if those texts don’t have money attached, you’re soon to be unemployed. Sorry, thanks for playing.

The only thing that really matters, especially in 2009 and beyond, is results.

If you want to learn tried and tested tactics and techniques, that would be T’s to the 4th power, stick around, subscribe to my RSS feed, bookmark this URL or whatever you have to do to not miss any of the tremendous, fantastic, super posts I write that break down sales to the simplest form, which is two or more humans communicating, with one serving the other til one of two things happen.

1) You complete the sale.

2) You move to the next opportunity.

I’m not Thoreau. Really, I’m not.

I’ve never worked with or for NASA either.

But that’s okay, because selling ain’t rocket science and my high school English teacher, Mrs. Oglesby ain’t a prospect either.

Stick around, you’ll be glad you did. Even better, scroll down just a tad and read one or two of the Related Articles. #3 is one of my all-time best ever.

If you can add to the comments already there, I’ll add you to my list of favorite people and think nice thoughts about you. How can you pass up a deal like that?

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Links for Jan 25 2009 | Eric D. Brown
January 25, 2009 at 11:22 am

{ 3 comments… read them below or add one }

Eric D. Brown January 22, 2009 at 8:51 am

This might just be the best blog post so far this year.

I can’t tell you how many times I’ve been told by sales people ‘how busy they are’ networking and meeting people. They’ve get tons of emails and are all over the social media landscape…but they make few sales.

I call these folks ‘people collectors’. They like to collect people and email/IM/connect with them but they never really turn these connections into clients.

Reply

Mike Sigers January 22, 2009 at 12:05 pm

Thanks for the ego boost, Eric !

Those people live off their meager salaries, never make a commission and are lucky their company is too lazy or too stupid to fire them.

I can buy friends with the money I make off actually producing results, so being a people grabber doesn’t appeal to me ;-) ,

Real friends, yes I’ll take all I can get – social media (fake) friends, no thanks.

BTW, Eric, nice review of Lead Well and Prosper. Everyone should click thru and read that.

Reply

Joi January 22, 2009 at 8:09 pm

Happy Birthday!

Reply

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