Seth Godin Live … On The Phone

The fabulous Sethmeister’s going on tour !

WARNING ! The best part, in my opinion, of this post is near the end, so don’t stop til you’ve read it all.

I recently got an email from a new blog friend, Edith, who’s located way out west and associated with SFentrepreneur, the host for this event.

Seth Godin’s doing a free call with them and the only requirement beyond registration is that you own a copy of Meatball Sundae.

I’ve provided their info below and as everybody who’ll pimp this will do, I suggest that any time you get a chance to hear Seth, you should take it.

Event Details:

Is the New Marketing stuff working for you ?

Are you mixing your meatball business with your marketing sundae ?

Seth Godin, marketing guru and bestselling author has the answer for you.

In his new book Meatball Sundae, the definitive guide to the fourteen trends no marketer can afford to ignore, Seth explains what to do about the increasing power of stories, not facts. About shorter and shorter attention spans and about the new math that says five thousand people who want to hear your message are more valuable than five million who don’t.

Seth doesn’t pretend that it’s easy to get your products, marketing messages and internal systems in sync, but he’ll convince you that
it’s worth the effort.

Ignore it at your own risk and peril. You will be left behind or end up with a “meatball sundae” (a big, ineffective mess).

By the end of an hour, Godin will have us looking at the world we live in very differently – the new rules create new winners (and losers) and there’s no time to waste.

When: April 9th 12:00 at 1:00 p.m (Pacific Time)

What: Conference Call with Seth Godin (Call details will be provided after you sign up)

Follow this magical link to sign up for Seth’s call and there’s a chance to get a copy of Meatball Sundae if you don’t already own a copy.

Join this conference call on and learn directly from Seth Godin himself.

The Fine Print:

1) Participants must purchase a copy of Meatball Sundae in order to register for this conference call. If you are already a meatball fan, great. We will ask you a simple question when you register.

2) If you are new to Meatball, that’s fine too. We’ll let you buy the book and send you the call details and the book.

Mike’s Simple Take On This Event:

1) I’ll have trouble making the event live, as I have a daytime career, so next time you guys at SFentrepreneur need to schedule this type of thing in the evening.

2) I’m in the process of trying to get Seth to agree to a virtual book tour.

Him talking about what his fans want to hear is way more powerful than him talking about what he thinks they want to hear. Simple.

Think of a virtual book tour like this:

When you read a book, you have questions that you wish you could ask the author, you have points you’d like clarified and any author who doesn’t make use of this new way of promoting their book is missing a VERY LARGE, VERY EASY opportunity to satisfy current customers and create evangelists.

Just to show Seth and any other author out there what it would look like, I created a site as an example:

Ask Seth a question about Meatball Sundae

If you’ve actually read Meatball Sundae, stop by and ask a question. I’ll compile them and send ‘em to Seth. Or remove the page quickly if he emails and asks me to.

I’ve done “several” of these, the last of which was with David Meerman Scott and his viral marketing ebook and every time we do one, the “fans” love it and the author gains an even greater hold on his position in his niche. I’m just starting to post them under the Teleseminars and Virtual Book Tour Categories in the right-hand sidebar.

Simple.

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