Nothing is really worth selling unless it would eventually sell itself.
You cannot sell a thing unless the facts will sell it, because selling is simply telling the truth attractively.
Salesmanship, spoken and/or written, serves to spread the news more quickly than it would travel by word of mouth from satisfied users to others who haven’t heard about the thing.
Salesmanship speeds up distribution and creates production to meet demand. It builds factories and employs workers at wages which add to the buying power for the thing it has to sell.
It’s the impetus of our American civilization with our incomparably high standards of living.
People live well only when they want to live well strongly enough to work for what they want.
Salesmanship supplies the want and the work for all. It’s a fundamental fact of tremendous importance to the salesman that people will do only what they must to get what they want.
To make them do more, you must make them want more, and that’s the function of the salesman, who by his very nature, adds immeasurably to the creative energy of the human race.
The image above is from an ebook that says, ” The very essence of MARKETING is to find out what the market wants and to look for ways and means to satisfy Customers. ”
My kinda guy and you can find out more here.
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