Over at Duct Tape Marketing, John Jantsch has written a great post titled, ” What Do You Sell ? “.
He’s nailed it pretty good, so all I can try to do is add a teeny bit and point you that way.
I sell every day of my life. My phone is on for my customers from around/before 7 AM to near midnight. I sell belief, responsiveness and answers.
My customers buy concrete blocks and bricks, but that ain’t what they buy or why they buy from me.
They buy a phone that gets answered, even when there’s a problem. They buy return calls from their voicemail that they just left.
I try to answer immediately, but when they have to leave a message, I call back to let them know I’m working on the answer and that their problem is the most important thing in my life at that very moment.
They pay me more than my competitors, just to get me to answer all their questions. ALL of them. Even the hard ones.
They believe in me. That’s why they buy from me.
Do your customers believe you ? Do they get responsiveness ? Do you provide answers ?
They better. They better. You better.
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