Over at Duct Tape Marketing, John Jantsch has written a great post titled, ” What Do You Sell ? “.
He’s nailed it pretty good, so all I can try to do is add a teeny bit and point you that way.
I sell every day of my life. My phone is on for my customers from around/before 7 AM to near midnight. I sell belief, responsiveness and answers.
My customers buy concrete blocks and bricks, but that ain’t what they buy or why they buy from me.
They buy a phone that gets answered, even when there’s a problem. They buy return calls from their voicemail that they just left.
I try to answer immediately, but when they have to leave a message, I call back to let them know I’m working on the answer and that their problem is the most important thing in my life at that very moment.
They pay me more than my competitors, just to get me to answer all their questions. ALL of them. Even the hard ones.
They believe in me. That’s why they buy from me.
Do your customers believe you ? Do they get responsiveness ? Do you provide answers ?
They better. They better. You better.
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{ 3 comments… read them below or add one }
its interesting how things turn up, first darren writes an article on adsense videos that generated quite a bit of noice and that to for a reason(check Andy’s review) and now you are talking about the importance of trust and belief between customers and seller. In the blogosphere the defination of customers and sellers is very vast, isn’t it mike?
Tell me , am i your customer? or I become your customer only when you tell me to “buy” something and not just suggest it(for which you get a cut)? isn’t it important that a blogger should be careful of what he sells and what not?
I personally think every visitor to any of our 13 blogs is our customer at that very moment.
We don’t emphasize any product that we don’t think will deliver it’s goods and create satisfaction.
You’ll see very few affiliate links here on Simplenomics, as it’s more of an opinion/educational blog and not a product driven one.
Another thing that helps is I make a comfortable living selling day-to-day and don’t care if this blog ever makes a dime.
Were I a pro blogger, I’d do product driven blogs and not educational/opinion oriented ones.
That said, I don’t think Darren would promnote anything he didn’t think is worthy. He laid out his thoughts pretty well, when he wrote that post. I looked at the package myself and didn’t but it because of his honesty, which indicated that I wouldn’t gain much from it.
The person who complained BEFORE he bought it, the bought it and complained more, lost all chance of believability when he ragged on it before he had even seen it. I expected him to continue complaining. He did. Job well done.
Those types of customers are ones we have to deal with every single day. No product is ever good enough for their money, which to my knowledge, they don’t have much of.
I waste, give away, invest and splurge more on tools and education than most of these people even make and the Universe always sends me more in return, because I’m not a complainer.
They never do believe the Law of Money that says you have to spend it to make it.
They also don’t know that you have to take action on what you know, not complain about what you don’t know.
Action overcomes ignorance, to a degree. Take action on what you can do and the Universe will let you know and do more.
Amen brother!