Sell Premium Products At Premium Prices?

My friends Bill Caskey and Bryan Neale just sent me an email about their teleseminar on July 31st. It’s all about selling a premium product at a premium price and we all need help with that.

What’s In It For You ?

As a result of being on this call, you’ll be able to do the following:

• Position your product as one of higher value-and eliminate the “us vs. them” conundrum
• Operate from a position of strength, knowing that you have a system that can command a premium price
• Work through the sales process in the right way - so you remain in control
• Operate with a sense of peace and serenity in the sales process, knowing that you have a system to follow in the communication of a premium product

Why Do I Need To Learn This ?

Even in good times, selling a high-priced/premium product can be difficult. Many times buyers aren’t sophisticated enough to understand the differences between your value and the next vendor’s value. And salespeople aren’t skilled enough at communicating a premium product’s advantages.

Then you’re left with an arm-wrestling match about price and value, and that’s not a good place to end up when you sell a high-value item.

What’s The Answer ?

This teleseminar will shed light on what’s really happening in the buyer’s mind when they’re approached with products that command a higher price. It will also help you understand how to cope with the buyer’s desire to put you in a commodity dungeon, where price is all that matters.

In this teleseminar, they’ll talk about the two circumstances you face: a) when your solution is a non-budgeted item, and they believe they can’t afford it, b) when your solution is a budgeted item, but another vendor has come in lower.

What About Some Bonus Love ?

The people spoke and Caskey delivered. 3 big-time bonuses, which I’m coveting even now, are included with your investment in yourself:

• 5 Strategies For Selling In A Slowing Economy
• Most Pressing Sales Problems 2008
• 2008 Success Insights Audio Book

Head over to the registration page and get signed up while your in the mood for bonus love, sales love and self love.

Tell ‘em Mike sent you

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