My blog friend Seth Godin has done it again. Another GREAT piece about selling and marketing.
This time he give marketing a view of selling that they won’t want to read, because it makes them aware of what we salespeople face every day. To become aware, is to become responsible. Now that they know, they’ll sleep less when they’re faced with problems that can impact the sales force.
Here’s some more thoughts, since quoting a post and linking to it without adding to the conversation is bad form :
1) Sales people catch the flak for every flaw in the company. Receptionist has a bad day, call our salesman. Customer Service tell you something less than helpful, call your salesman.
2) I take EVERY sale to heart. I live with it, I sleep with it, I eat dinner with it, I shower with it, it’s there when I play golf. They don’t go away, so please don’t change anything without telling me, or better yet, ASK me about it first.
3) I love selling. I love making people happy, alleviating their fears and solving their problems. There’s nothing better than having someone come to you, after they have asked every other person in their sphere and then simply solving their problem. So please don’t ask me to sell something that could have been made better for a lousy .05 cents.
4) I keep score using sales dollars. That’s all I have to track. That and profit made off those sales. Don’t try to change my stats. I’m too far and too many millions in for change.
5) I don’t know what made me their go-to guy. I do so many different things for my clients that I have no idea if it was sponsoring their son’s T-ball team, the tickets to the football game, the round of golf at Valhalla or what. But it’s workin’ and we’re making money, so don’t ask me to change it. Ever.
Do us all a favor and add to this conversation here in the comments or on your own blog, but don’t let it die as of yet.
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