“Suddenly it appeared, as if by magic, a secret not known for eons …”
Er….no. You might even call bull, as Chris Pirillo did by using a series of cryptic Tweets today. I pieced together 3 of his Tweets to help you understand that there’s no silly-ass secrets and if a marketer tells you he has some ninja-type secrets, you can rest assured he’s not telling you until he’s rode that pony for all it’ll do and now that it’s not working like it used to, he’s willing to sell your sucker-ass what’s left of the technique.
So, here’s what you do: Compare what the so-called guru is trying to sell you against tried, true, tested, provern direct-marketing tactics, techniques and tips that were used by marketing people 20, 30 and 50 years ago when this type of marketing was starting to be used in print.
Human’s haven’t changed and neither has what works on them, for them and against them.
If they appear out of nowhere, showing you pictures of their million-dollar mansions, their fast cars, big RV’s and fake checks, do yourself a favor and run like hell to the library and read everything written by Claude Hopkins, Gene Schwartz, John E. Kennedy and countless others who really knew what marketing and sales were about.
All these modern day “guru’s” are doing is taking those techniques and giving them ninja names and adapting them to the internet and how we use the medium to market today.
You can do that yourself for free.
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