The next submission in my newly named The Simplenomics of Sales People is one of the two or three real secrets of my success. Without this trait, you’ll really struggle in your quest for excellence.
Persistence
It takes persistence to break down resistance. Simple, but true.
Some prospects have been purchasing from another supplier for a long time. Rarely will you break thru in one visit.
They don’t know you. They don’t trust you. They don’t need you.
Get over it and then get to work making yourself useful.
Repetition, with some variations to your message, will eventually allow you to become a fixture in their inner circle.
Persistence doesn’t equal aggravation, so don’t make a pest of yourself.
I’m not alone in touting persistence, so check these links for more info:
My thanks go out to Glenn Ross, Mr. Customer Service, for helping me find the name for this series.
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