Sales Persistence Pays Big Dividends

by Mike Sigers

The next submission in my newly named The Simplenomics of Sales People is one of the two or three real secrets of my success. Without this trait, you’ll really struggle in your quest for excellence.

Persistence

It takes persistence to break down resistance. Simple, but true.

Some prospects have been purchasing from another supplier for a long time. Rarely will you break thru in one visit.

They don’t know you. They don’t trust you. They don’t need you.

Get over it and then get to work making yourself useful.

Repetition, with some variations to your message, will eventually allow you to become a fixture in their inner circle.

Persistence doesn’t equal aggravation, so don’t make a pest of yourself.

I’m not alone in touting persistence, so check these links for more info:

Don’t quit trying to sell

Persistence is a virtue

Sales Persistence Pays

My thanks go out to Glenn Ross, Mr. Customer Service, for helping me find the name for this series.

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{ 6 comments… read them below or add one }

Meg H. October 8, 2007 at 12:36 am

I really appreciated this persistence blog & links. I’m in the middle of lots of “cold calls” through emails, messages & comments reaching out to key bloggers to come visit my website with hopes of a review. Thanks!

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Aurelius Tjin October 8, 2007 at 5:56 am

I agree with you Meg.

I believe that quitters are losers.

Persistence does pay.

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Mike Sigers October 8, 2007 at 7:52 am

Hey Meg,

I’d look for authority sites that are ranked for the keywords you’re targeting, like fashions, clothes, etc, rather than any random blog.

Thanks for coming by and taking time to comment.

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Mike Sigers October 8, 2007 at 7:52 am

Thanks for joining in Aurelius.

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Glenn (Customer Service Experience) Ross October 21, 2007 at 7:40 pm

Glad to help with the title, Mike. I like things simple, yet elegant.-)

BTW, I used to carry this in my wallet and I had it posted on my bathroom mirror:

“Nothing in the world can take the place of persistence. Talent will not; nothing is more common than the unsuccessful person with talent.
Genius will not; unrewarded genius is almost a proverb.
Education will not; the world is full of educated derelicts.
Persistence and determination alone are omnipotent. The slogan ‘press on’ has solved and always will solve the problems of the human race.

–Calvin Cooledge
(Must have been one of his longer speeches.-)

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Mike Sigers October 21, 2007 at 10:34 pm

Thanks for adding tremendously to the conversation around here, Glenn.

Ol’ Cal was ‘zactly right.

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