While listening to my favorite sales-related podcast today, Bryan Neale and Bill Caskey were talking about a personal Code of Conduct for sales people.
The first of the five they gave was Check Your Intent and Bryan para-quoted Ram Charan, author of What The Customer Wants You To Know.
To paraphrase, Ram says, ” You cannot show up looking to make the sale. You have to show up with the intent to help the prospect. ”
The same theme came out in the new Mummy movie this weekend.
Never thought you’d see a Mummy movie and a B2B podcast tied together, did you ? Me neither.
As the Dragon Emporer is brought back to “life”, General Yang tells him:
” I live to serve you, my lord.“
Basically, that was good for him, because Jet Li, the Dragon Emperor, tells him:
“ If you’re lying, you’ll burn ! ”
To put all of that into something we can all use, and believe me, it’s tougher than it sounds, you and I absolutely must go into each and every phone call, presentation, email and/or any form of contact with a client, customer or prospect as General Yang did, with a servant’s heart, even though our life doesn’t depend on it like his did.
Want more great info on the Sales Code of Conduct ?
Follow that link.
Simple.
Related Articles:
- Clean Up Your Code – Not Da Vinci It I’m
- My Favorite Sales Oriented Podcast … By Far I get a l
- Another Helping Of Meat Loaf Marketing Back on J
- The Best Presentation You’ll Never Make While wai
- Counterpunching As A Sales Technique Eons ago,
Don't miss a thing! Subscribe to our RSS Feed or sign up for our e-mail updates (in the sidebar). To leave a comment, click on the post title, then scroll down to the bottom. Thanks!
