Sales and Imagination Merge To Form Secret Society

Imagination.

Call it whatever you like: Vision, creativity, dreaming, etc.

It doesn’t matter what you call it, it only matters that you have it.

Every, single, solitary day I meet unimaginative salespeople.

I hate them with an unholy fervor.

Why did they choose to try selling as a career ?

Why did they choose my industry ?

Why did some idiot sales manager hire them ?

Why ?

Answering all of those would take too long and wouldn’t be good reading, so I may as well just try to make us all a bit better and find some tips that will enable us to …

Be More Effective Salespeople Thru Using Imagination

It’s a fact that, in today’s market, you absolutely must be more imaginative if you want to …

• Get more sales leads
• Get more chances to present
• Open the sales call effectively
• Find the prospects pain points
• Complete the sales call effectively
• Present your solution to their problem
• Answer their questions effectively

A Sales Call Opens, Plays Out and Closes With Imagination

Opening a sales presentation without using your imagination is as dull and dreary as the same “three points and a prayer sermon” that you’ve heard every week for 14 years.

Ineffective, inhumane and intolerable.

Telling your story without using any imagination is like watching a movie without having sound. Who wants to watch Iron Man without hearing the snarky dialog that Robert Downey, Jr. so eloquently voiced ?

Nobody.

And that’s who’ll want to listen to you drone on and on about you and your product or service.

Completing the sales call without using any imagination is as bad as just walking up and asking for money.

Not even The Donald can get away with that and you can’t be as imaginative as he is or I’d be reading your books, not having you read my blog.

How Do We Transfer Imagination Into Sales ?

Damned if I know for sure, but I’ll sure give it the ol’ college-of-hard-knocks try.

I do know this - selling industrial and commercial products can be a cold, unforgiving place and the industry is full of unimaginative buyers, so we’ll have to try to be imaginative, without stepping over into cheesy, greasy, sleazy and the other 4 dwarfs yards. They won’t appreciate us being coy, cute or clumsy.

In the next post, I’ll start trying to find ways for us to use our imaginations to break down the walls our prospects build and see if I can find ways to set them on fire with desire to buy our products and services.

Stay tuned and if you haven’t done it so far, subscribe to my blog or bookmark it and visit every 12 hours or til the symptoms are gone !