When you master the use of the word – WHY? – you’ll master selling.
Why is that? Because that word, Why?, is the most powerful word that you can use on a human being.
Simple, huh?
The great man, Milton S. Hershey, you know, the chocolate dude, had failed in business three times before age 40. Then he dedicated himself to asking – Why? – and now a vast majority of the people on the planet know his last name, the very mention of which releases pleasure hormones into the atmosphere.
Okay, I made that last part up. But it’s damn close to being true 
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