I’m reading the Thursady, October 27th, 2005 edition of USA Today. It’s the only newspaper I read and I’m sure bad things would happen if I missed and edition.
I get to page 6A, which is in the main section and I come across a white page entirely devoid of everything except these words:
Dear Ketel One Drinker
If you like our advertising please
continue to buy our product.
If you don’t like our advertising
please continue to buy our product.
What the heck did you hope to gain with this ad ?
Why should I try your product ?
How do I benefit ?
How do you benefit ? You don’t ! The ad agency does ! Them and USA Today.
You didn’t ask for those that don’t consume to try it, so they won’t.
You really didn’t ask the reader to take any action that would benefit you in the slightest.
You wasted your money. Money that I could have spent on more golf clubs. Send it to me and at least I’ll get something from this post, which is probably a better ad than your stupid one. I’ll bet you get more new converts from this post than you will from a full page ad in the A section of USA today on a Thursday.
Please help these people. I’m sure some great ad people read this blog. Give the people some advice and help.
They deserve it after what the agency that did this did to them.
EDIT: Troy White, whose blog is part of the Duct Tape Marketing Blog Network makes some good points that are right in line with what I attempted to say.
You can read his post HERE.
And if you want to learn more about advertising, subscribe to his RSS feed.
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