The Marketing Genius of Meat Loaf

Meat Loaf never just sang a song.

He held musical events. Each and every song seemed to be an over-the-top, way over-done extravaganza.

His fans loved it. Hint, hint..

He never short-changed his audience. Bigger hint …

The way he added what seemed to be a full fledged orchestra to his work differentiated him from the other rockers of his time. Even bigger hint …

That same genius will serve you well as a blogger, as a podcaster and more importantly, as a content creator.

I hate with a burning, purple passion the blog posts that ride like this:

” I’m thinking that this is good, bad or indifferent. What do you think ? “

Two or three sentences and a question ? Dude. If I’d wanted a survey, I’d answer my phone when tele-idiots call. I subscribed to your RSS feed to hear what you had to say, not for you to ask me what I think.

You probably think Twitter is a good idea, too, don’t you ?

If that’s all you have time to write, then don’t bother. It’s okay to skip a day or a week. Really.

Create an event. Go big or don’t go at all. If you can’t create with the big dogs, stay on the porch.

I’ve been contemplating adding a podcast to Simplenomics and I may as well put the pressure on myself and say I’m gonna do it. That way I have to get it done … soon.

Audio content is much, much easier for most of us to create.

I know I can speak much better than I can type. There are reasons for that, the least two of which are: I can’t type and I sometimes seem to see numbers and words a bit differently than they actually appear. It’s a bit like a very, very mild case of dyslexia, but I’m not sure it actually is, since I’ve never had it tested. I have no idea why, but it seems to flare up more under pressure, even if it’s self induced. I have a half-brother who’s fully dyslexic and he’s much worse off than I am by far. My only “problem” is that I sometimes have to read something 3, 4 or 5 times to get it all and see exactly what the writer wrote. That’s more good than bad, or it’s seemed that way to me so far in my 45 years.

Numbered keypads, fax machines, calculators and such give me fits sometimes, but I can usually work thru it without throwing them … very far.

More importantly, the addition of the Thesis theme here on this site will allow me to do a better job of creating text based posts, even though my aim is to do more audio than text.

I feel like I’m shortchanging the readers and myself by not producing posts that are “events“, to steal Meat Loaf’s methodology, so I’m going to try to go the “event” route and see how that works for you and me both.

I’ve got a ton of audio content stored up and I seem to have no problem is getting interviews with sales and marketing thought leaders, so it should be a fun ride.

Stick with me, tell everyone you know and hang on, it’s gonna be a fun ride.

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