You gotta like Mike Smock. Well, you don’t gotta, because a lot of folks don’t. But some do.
Mike’s a marketer from way back. Some of his ideas are way back and some are way out in front.
That’s probably said about most successful marketers, like Mike is.
Why do I bring him up ?
Simple. If you don’t read his blog, you should.
Here’s a taste of what’s waiting for you:
In this post, he’s a stud marketer after my own heart. He quotes Erv Frederick from Miller Lite, talking about their commercials that ” … aren’t meant to put trophies on the shelves of our advertising agencies, they’re meant to do one thing: Sell beer.”
Finally ! Someone who remembers what an ad was meant to do.
But then Mike says in another post that ” If You’re In Sales Or Marketing And You Consider Yourself An Advocate For The Customer…
Then you need to go to work for the customer. “
Bzzzz ! Wrong answer, Mike.
To be an advocate is ” to speak or write in favor of; support or urge by argument; recommend publicly. ”
You can be for the customer, without putting them in charge of the process.
I’m sure, not I believe, I’m sure that if you take care of the customer, make it easy for them to buy … again and again … they will.
That sounded like ego talking, Smock, not a salesman or marketer.
Too much money maketh a man proud … and stupid.
Ask John Daly. Or Ozzy Osbourne. Or Snoop Dog. Or Tom Cruise.
Don't miss a thing! Subscribe to our RSS Feed or sign up for our e-mail updates (in the sidebar). To leave a comment, click on the post title, then scroll down to the bottom. Thanks!
{ 2 comments… read them below or add one }
Hi Mike
Well we certainly disagree on this.
I hire a salesforce to “speak or write in favor of” – my company; “support or urge by argument” – my company; “recommend publicly” – my company.
You’ve also accomplished a first – first time Mike Smock has ever been compared to Snoop Dog.
Hope all is well back in Kentucky.
Gimme a holler when you’re out this way…
Hi Mike,
This probably won’t be the last thing we disagree on, but that’s okay with me. I’m not always right and neither are you.
Probably the first time you and Tom Cruise were in the same sentence too.
BTW – I hire sales people to sell. If you want people to speak well of you, hire a PR firm and give ‘em an unlimited budget. They do it all day, but that won’t sell a thing.
Looks like you missed the first part of that post, Mike.
Just like a Miller Lite commercial, it’s supposed to sell, not speak well of the company or the ad firm.