You gotta like Mike Smock. Well, you don’t gotta, because a lot of folks don’t. But some do.
Mike’s a marketer from way back. Some of his ideas are way back and some are way out in front.
That’s probably said about most successful marketers, like Mike is.
Why do I bring him up ?
Simple. If you don’t read his blog, you should.
Here’s a taste of what’s waiting for you:
In this post, he’s a stud marketer after my own heart. He quotes Erv Frederick from Miller Lite, talking about their commercials that ” … aren’t meant to put trophies on the shelves of our advertising agencies, they’re meant to do one thing: Sell beer.”
Finally ! Someone who remembers what an ad was meant to do.
But then Mike says in another post that ” If You’re In Sales Or Marketing And You Consider Yourself An Advocate For The Customer…
Then you need to go to work for the customer. “
Bzzzz ! Wrong answer, Mike.
To be an advocate is ” to speak or write in favor of; support or urge by argument; recommend publicly. ”
You can be for the customer, without putting them in charge of the process.
I’m sure, not I believe, I’m sure that if you take care of the customer, make it easy for them to buy … again and again … they will.
That sounded like ego talking, Smock, not a salesman or marketer.
Too much money maketh a man proud … and stupid.
Ask John Daly. Or Ozzy Osbourne. Or Snoop Dog. Or Tom Cruise.
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