“It doesn’t really matter that they’re lying, it matters why they’re lying.”
That’s a paraphrase from a trailer running for a new show on Fox.
In the sales and marketing world, we have a similar saying:
“It doesn’t matter what people are buying, it matters why they’re buying.”
If you want to make a decent living, sell what people are buying.
If you want to be wealthy, find out why they’re buying.
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