I’ve rarely done a post in true internet marketer fashion, so let’s have fun with one.
Today, as I was driving down the road, in my brand new Camry, listening to my pay-for-play Sirius Satellite Radio, with the wind blowing thru my George Clooney buzz cut, I head some of Bon Jovi’s new country album.
As many had done before him, Jon and his mates have doubled, then doubled again and then doubled again his prospects, or audience, by merely joint venturing with some other, like-minded, music makers.
LeAnn Rimes brought her fans, Big and Rich brought their legions, he’d already scarfed up the rabid Sugarland fans, etc.
Here’s some facts and figures I’m sure you didn’t know.
Bon Jovi has performed at over 2500+ concerts, sold over 120 million albums and had done shows in over 50 countries.
They didn’t have to join forces, they chose to do so because it doubled and re-doubled their audience with no extra effort.
They would have had to play guitar, sing, play drums and produce every one of the 12 songs anyway, but by doing so with some of their peers, they’ll make more money faster and have an evern bigger “list” for their next product.
Stop trying to hog all the glory. Join forces with some of your competitors, which is ultimately what each individual music star is, and make life easier for both of you.
Thanks to USA Today for this story and to Todd Plitt/USA Today for the photo.
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