It’s 10:00 PM on a Saturday night. My wife needs some yogurt to go with some blackberries and strawberries she bought.
I head down the road, into town, towards my local Kroger. It’s a 60 second drive.
I walk straight to the dairy section, grab some organic vanilla yogurt and head staright for the Express Lane…except, it’s not open.
What The Hell Are They Thinking?
There are 3 “regular” check-out lanes open. They have an average of 6 people in line. Some have an entire shopping cart full of groceries, some have 1 or 2 items.
The people with 1 or 2 items are all glancing around think this same thing, “What the hell is wrong with these people? Are they this freakin’ stupid?”
Well, let me answer that for you.
Yes, they’re that freakin’ stupid.
And to make matters worse, it’s because they don’t care about your time or their profits.
Here’s How To Make More Money In Less Time
1 – Keep a Express Lane open at all times. Every minute the store is open.
2 – Tell everybody about it.
3 – Enjoy the fact that everybody who values their time will appreciate the fact that you do the same.
4 – You’ll process more transactions per minute than you do in a regular lane.
5 – People will make more trips, more often BECAUSE they know they’ll be able to get in, get their yogurt and get out.
6 – We’ll brag about it to our friends, who’ll start shopping there BECAUSE they value their time.
7 – You’ll have more customers and can stop wasting time advertising to untargeted, uninterested people.
8 – You now have more money to pay to your employee’s, who’ll be happier and do a better job.
9 – Shopping around happy employee’s will make the experience more fun.
10 – We’ll tell more friends and you’ll have more customers.
Lather. Rinse. Repeat.
Simple, isn’t it?
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