Whooda thunk it?
Me, a kissass? Nahhhhh!
That’s just an acronym or whatever that big word is.
The main thing is that it actually works….damn well, if I say so myself.
You see, I’ve been doing it for years.
Not kissing ass, marketing and selling like this.
Let’s break it down and see if you’d like to become a kissass too 
- Keep
- It
- Short
- Simple
- And
- Serve
- Someone
I grew up a salesman.
I was a salesman in kindergarden.
I was a salesman in Jr. High.
I was a salesman in High School.
I was a salesman as a young man. Heck, I sold marrying me to the most wonderful woman on earth.
I’m a salesman today. Lightly trained, highly paid. That’s the best way, in my opinion.
I’ve tried persuasion, I’ve tried convincing, I’ve tried bulldozing … everything.
Nothing works as well as just serving your market, believing there’s ample sales out there, not getting attached to each individual sale and relieving yourself of unnecessary stress.
Keep your message to each prospect/customer short and simple. Serve their needs and believe yours will be met.
Dave Winer said it like this and I totally agree:
It’s something we discovered in the early days of podcasting, something that was known to our parents’ generation, that listening to radio programs activates the imagination in ways that television and movies never can. It’s almost physiological. The human brain can’t help itself, it must fill in unknown detail. So if you tell a story with words and no pictures, the imagination takes over and tells the rest of the story.
Did you catch The Secret in there? Leave ample room for their imagination, their mind to fill in the blanks. I guarantee they’ll do a better job of selling themselves than you can in trying to convince or persuade them.
Their imagination will paint a bigger, better outcome than you will. If you leave ample room for their mind to fill in, you’ll be a hero more often than you will on your own.
Do either of us mean to use no pictures, no presentation?
Obviously not. Get a grip.
Picture this: you’re giving a presentation to 327 members of your local Chamber of Commerce. On stage, behind you, is a screen for your PowerPoint slides.
Will it be an effective, efficient and powerful presentation if you show a series of 63 slides and 235 lines of bullet-point text? Or will your presentation be more powerful if you show one, single, solitary photo for each point, let them see it and then blacken the screen and have them focus on you and your words?
That’s not even a contest as to which is the clear winner, yet, every week or three I sit in on a presentation where the presenter reads his slides to us.
He could have been naked and on fire and we’d have not known because he wanted our focus on the screen, to make sure he could read … I guess.
Keep your message to your prospects short, simple and serve them and their needs.
You’ll convert more prospects into customers and more customers into fans who wouldn’t think of going anywhere else.
THAT would be the key to successful salesmanship.
PS – That quote is a subliminal message for one of my friends. If you’re him and you recognize the message, email or call me.
PSS – Most of my blog posts are messages for clients, friends or prospects.
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