Is Extraordinary As Good As Remarkable?

Long ago, there was an executive in the automobile industry who had developed two or three of the best sales forces in the country.

Salesmen who trained under him were as easily spotted as a football player trained under Knute Rockne’s philosophy.

Every one of them was alert, alive, well-informed, intelligent, capable, etc.

But the most interesting thing about them was the fact that they were different from other salesmen. Completely different.

They looked on their jobs through different eyes than any other salesman in their industry. They said different things, they carried themselves in a different manner from salesmen in other companies.

In a word, they were extraordinary.

Before he passed along to that big sales office in the sky, he left behind a few tips about his sales philosophy:

I want every man who works for me to be an extraordinary salesman. I want him to do extraordinary things in selling, since these are the things that appeal to buyers and create sales. I want him to avoid commonplace expressions, gestures and thoughts. He must be extraordinary in everything he does.

Maybe we aren’t getting smarter by the decade, since I don’t notice much (any) of this anymore.

I’d love (pay handsomely for) more extraordinary salesmen … and more time to view extraordinary sunrises like the one above.