The next submission in my (potentially named) The Simplenomics Guide to Desirable Traits For Sales People or maybe Mike’s Simple Guide To Desirable Traits For Sales People is one of the least understood traits:
If a salesperson has creative abilities, his or her future will be limited only by fear and/or willingness to take calculated risks.
The salesperson who can create desire gets the first opportunity to fill that desire.
I’ve been lucky enough to do this a lot in the past and when I caught on to the formula, which happens to work in my industry, I played it every time I could … and still do, with the clients it’s been proven to work with.
When a salesperson creates a feeling of optimism in a client, who then gets awarded a bid, that salesperson usually benefits from that feeling they created.
The least understood part I alluded to is this:
Stupidity is stupidity, even if you try to dress it as creativity or being different. Don’t try to be different, unless it’s necessary. Try to be creative, without going across the line into dumbdom.
I get salespeople calling on me all the time who bring up the dumbest, least thought out plans I’ve ever heard.
They attended a seminar or were told by some consultant to be different and the best they can do is to be dumb.
Lest I leave you without any actionable ideas, here’s the links I found thru Google’s Blog Search, pertaining to “being creative”
Copyblogger’s 10 Mental Blocks To Creative Thinking
How You Can Improve Your Creativity
5 Excuses For Not Being Creative
The Creative Approach To Marketing In Uncertain Times
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