Remember when Andre looked like this and Canon used him to hawk their cameras ?
The marketing mantra was – Image Is Everything.
Well, in a way, in marketing, it is.
Pro atheletes, like Michael Vick, who was just federally indicted on charges of participating in dogfighting, need to wake up and smell the dollars that they’re losing for themselves, their teams and their sport.
Look at the hooligans who play hockey. How many do you see with endorsements contracts that dwarf their salaries ?
None.
Look at Mr. Clean, Peyton Manning. Super Bowl Hero … finally. King of endosements and commercials ? Always. Even before the victory in the Suer Bowl.
Why ? Because image is everything.
The newly charged commissioner of the NFL is catching on and suspending the idiots who damage his league. Finally.
The baseball commissioner waited and waited and waited and now his league needs the feds to start interviewing his players.
Ol’ Peter Ueberroth was the last decnt commissioner, IMHO.
Bud’s a dud, as far as I’m concerned, because he let baseball go to waste.
Why do I say that ? Because image is everything and he let baseball’s image get to the point where he won’t even attend the game when his new Home Run King is born.
That’s sad.
Why ? Because image is everything.
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