Image Is Everything

July 17, 2007 · Filed Under Marketing Simplified 

Andre Agassi

Remember when Andre looked like this and Canon used him to hawk their cameras ?

The marketing mantra was - Image Is Everything.

Well, in a way, in marketing, it is.

Michael Vick

Pro atheletes, like Michael Vick, who was just federally indicted on charges of participating in dogfighting, need to wake up and smell the dollars that they’re losing for themselves, their teams and their sport.

Look at the hooligans who play hockey. How many do you see with endorsements contracts that dwarf their salaries ?

None.

Look at Mr. Clean, Peyton Manning. Super Bowl Hero … finally. King of endosements and commercials ? Always. Even before the victory in the Suer Bowl.

Why ? Because image is everything.

The newly charged commissioner of the NFL is catching on and suspending the idiots who damage his league. Finally.

The baseball commissioner waited and waited and waited and now his league needs the feds to start interviewing his players.

Ol’ Peter Ueberroth was the last decnt commissioner, IMHO.

Bud’s a dud, as far as I’m concerned, because he let baseball go to waste.

Why do I say that ? Because image is everything and he let baseball’s image get to the point where he won’t even attend the game when his new Home Run King is born.

That’s sad.

Why ? Because image is everything.

Comments

4 Responses to “Image Is Everything

  1. Brian Clark on July 18th, 2007 1:14 pm

    Rather than endorsements, Vick most likely deserves to be treated the way he treated those animals. Because that’s what he is, and he apparently doesn’t think animals deserve mercy.

  2. Mike Sigers on July 18th, 2007 5:28 pm

    A thug is a thug is a thug.

    If it looks like a thug and acts like a thug, it’s a thug.

    And more than likely, it’s brother is a thug.

    Hopefully, this will wake up the sports franchises like nothing else has and the owners will quit giving too much money to too many people with too little education, scruples and principles.

  3. jamie goren on July 19th, 2007 2:11 pm

    Image is everything and perception is reality.
    Bud Selig has done nothing about the steroid scandal and it WILL set Baseball back decades. By not reacting swiftly and decisively, he is condoning the very things that ruin the game. Sad.

  4. Mike Sigers on July 19th, 2007 2:59 pm

    I agree with you whole heartedly Jamie.

    Thanks for joining in.

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