Even when I stop for gas, I sometimes find a marketing lesson.
A couple of days ago, I saw this piece of fantastic marketing stopped a few gas pumps away.
I edited out the phone number so that the innocent victims won’t be harmed … any more than my opinion will hurt anyone, which couldn’t be much, since I didn’t pay much for it.
The photo above seems innocent enough, marketing wise, but wait til you see the next piece-o-work. Isn’t this just what you want written on your marketing headstone?
Why ? Why do you do it all for hardly nothing at all ?
Why ? Why is your marketing mantra -” We’re the cheapest and least profitable people out there, so don’t expect much from us. ”
Why ? Why would you even bother, if this is all you got ?
Would you hire the blatantly cheapest service provider out there ?
Do you want the cheapest eye doctor ? The cheapest surgeon ? The cheapest oncologist ?
I don’t. I want the best, not the cheapest.
Try this one: Quality Painting – We do it better than anyone.
Or this: Above & Beyond Painting – We exceed your expectations !
Or even: The Best Damn Painters In Town – Need We Say More ?
Feel free to use those with no royalties. My garage does need a coat of paint though. Hmmm…..
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