If You’re Cheap, Please Don’t Advertise It Like This

Even when I stop for gas, I sometimes find a marketing lesson.

A couple of days ago, I saw this piece of fantastic marketing stopped a few gas pumps away.

I edited out the phone number so that the innocent victims won’t be harmed … any more than my opinion will hurt anyone, which couldn’t be much, since I didn’t pay much for it.

The photo above seems innocent enough, marketing wise, but wait til you see the next piece-o-work. Isn’t this just what you want written on your marketing headstone?

Why ? Why do you do it all for hardly nothing at all ?

Why ? Why is your marketing mantra -” We’re the cheapest and least profitable people out there, so don’t expect much from us. ”

Why ? Why would you even bother, if this is all you got ?

Would you hire the blatantly cheapest service provider out there ?

Do you want the cheapest eye doctor ? The cheapest surgeon ? The cheapest oncologist ?

I don’t. I want the best, not the cheapest.

Try this one: Quality Painting – We do it better than anyone.

Or this: Above & Beyond Painting – We exceed your expectations !

Or even: The Best Damn Painters In Town – Need We Say More ?

Feel free to use those with no royalties. My garage does need a coat of paint though. Hmmm…..

Related Articles:

1. Why Cut The Price ? How About Adding Value Instead? Over at BloggingPro.com I saw the first of many posts...
2. Would You Pay $40 for $20 ? While out fighting the time vampires known as automotive repair...

Don't miss a thing! Subscribe to our RSS Feed or sign up for our e-mail updates (in the sidebar). To leave a comment, click on the post title, then scroll down to the bottom. Thanks!