Every now and then, selling for a living can wear you down.
When that happens, all of us could use a little pick me up from our Sales Manager. Sadly, we never get what we need, when we need it.
If you’re a little bruised and battered from rejections, cuts in gross margins, escalating manufacturing costs that you can’t pass along and the usual day-to-day problems we face as sales people, then come along with me as we find a Sales Manager that will “pump us up“, as the old Saturday Night Live routine so eloquently put it.
Tim McGraw, a singer of country AND western tunes ( that’s a pun, in case you missed it ), has a song out called Last Dollar (Fly Away). It’s on his newest CD, titled ” Let it Go “.
Some of the lyrics will work well for us and our needs here and if Tim was our Sales Manager, we’d stay all pumped up and ready to go.
” Since I ain’t got nothin’, I got nothin’ to lose. “
” If I ain’t got nothin’, I got nothin’ to hold me back. “
” There’s nothin’ worth keepin’ me from the places I should go.
Obviously, these should free you up to go after those new accounts and spend less time calling on accounts that already see enough of you.
You can try and convince yourself that they need to see you for the third time this week, but the truth of the matter is that unless you try to expand your account list, your treading water at best and probably sinking slowly, whether you admit it or not.
Nothing in sales stays the same. If you’re not getting better, you’re surely getting worse.
If Tim McGraw was your Sales Manager, he’d tell you to go after new business with a vengeance.
He’d tell you that you’re not losing anything and potentially gaining a lot, when you stop by the offices of some of your competitions best customers.
He’d be there to tell you, ” Good try. No harm done. Try another one tomorrow “, when you didn’t get any new business.
Actually, ol’ Timmy just might have a good career waitin’ for him, if this singin’ thang don’t work out 
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