I Want Candy - The Mantra Of Today’s Website Visitors

August 26, 2007 · Filed Under Blogging Simplified 

Bow Wow WowBack in the Big 80’s, pop culture icons Bow Wow Wow screamed “I want candy !”.

Today, website visitors are screaming the same thing. They want candy. They want free samples. They want a little taste.

Several bloggers in my RSS feed reader are already giving them a free, downloadable sample.

For instance, David Meerman Scott gives away a free ebook, titled The new rules of PR: How to create a press release strategy for reaching buyers directly.

Seth Godin’s latest free ebook is called Flipping The Funnel.

Mike Stelzner gives away a sample chapter of his book, Writing White Papers.

Thom Singer lets you take a free Networking Quotient.

Rich Brooks and the gang over at Flyte Blog give away articles and advice.

Brian Clark, over at Copyblogger, started by giving away Viral Copy and now he has over 21,000 RSS subscribers.

I’m sure I could have found a few more, but you get the point. You need to have a free, downloadable sample of your work handy for those first time visitors.

Do you want over 20k RSS subscribers ? Give it away.

Want to see your free ebook downloaded over 250K times ? Give it away.

Want to have book publishers slobberknockin’ over your next novel ? Give it away.

Want to find a co-author for your next project ? Give it away.

If you have another example of candy you’re giving away that I wasn’t aware of, feel free to link to it in the comments and give it away.

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Comments

5 Responses to “I Want Candy - The Mantra Of Today’s Website Visitors”

  1. Doug on August 27th, 2007 6:00 am

    Candy, you say? How ’bout some bite-size morsels of inspiration and motivation? Every week at The Sixty Second Success Seminar I serve up a free one minute audio clip that provides a quick idea to help speed you down the path to success.

  2. Mike Sigers on August 27th, 2007 6:59 am

    There’s another great example. Thanks Doug !

    BTW - I LOVE your logo :-)

  3. Michael A. Stelzner on August 27th, 2007 11:23 am

    Mike;

    Thanks for the mention AND getting that 80’s song stuck in my head! :)

    I have found that giving away a valuable sample is absolutely a key marketing strategy to my success.

    Thanks for noticing!

    Mike

  4. Mike Sigers on August 27th, 2007 6:37 pm

    You’re welcome Mike.

    Good luck getting that song outta your head !

  5. Doug on August 28th, 2007 6:47 am

    Thanks, Mike

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