My buddy Brian Clark over at Copyblogger is the reigning king of Rockstar marketing posts and I sure don’t want to start a war of words with such a skilled warrior, but I feel like somebody has to at least give him a run for his money.
Over the last few weeks, while designing a campaign for a golf related product, I’ve lost some sleep waiting for the right words to make their way into my brain, down thru my fingers and on the screen.
Then, while riding down a lonely highway, listening to The Big ’80′s on my Sirius Satellitle Radio, I heard Joan Jett’s version of I Hate Myself For Loving You and, as I sometimes do, I tried to quickly write a new version of the song, before my ADD kicks in and I’m off doing and thinking something else.
Below is what I came up with. After you read this, click thru to one of Brian’s many posts that compare long and short copy.
Then, try to write some great Celebrity Marketing Posts and see if we can knock The King off his pedestal.
I Hate Myself For Loving Long Copy
Midnight gettin’ uptight, got long-copy to write
I should be done, now it’s quarter to two
I know I’m hangin’ but I got rent that’s due
Hey Jack it’s a fact, they’re talkin’ on blogs
I turn my back and they’re puttin’ you down
I’m not really jealous don’t like lookin’ like a clown
So write long-copy every night and day
You’ll make more sales and make your bills go away
I hate myself for loving long-copy
But I can’t break free from the the things it’ll do
I wanna walk but I run back to you that’s why
I hate myself for loving long-copy
Daylight spent the night writin’ you
I’ve been dreamin’ ’bout the convertin’ you’ll do
I won’t be angry ’bout the hell you put me through
Hey words betcha you can treat me right
I just know I was writin’ all night
I wanna see ‘em beggin’, say pay me just for spite
I hate myself for loving long-copy
But I can’t break free from the the things it’ll do
I wanna walk but I run back to you, that’s why
I hate myself for loving long-copy
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{ 5 comments… read them below or add one }
As my buddy Borat says… “Very nice.”
Glad you guys like it, BC.
I, er… we’re after your throne.
Enjoy the crown while you can
Joan would be proud. And that song kicks ass.
Mike,
Love the hair metal serenade.
Long copy can be great, so long as it’s focused. It’s all about giving the people what they need: relevance.
@ E-Babe – Thanks ! great blog. Maybe I’ll do BonJovi next…unless you’d like to do a rockstar marketing post and we could use it as a guest blogger post ?
That stalker was too funny. Wish I’d been there.
@ Robert – Thanks for stopping by. You guys know more about long copy than I do, but I had fun with the post.