How Would You Promote This New Product ?
My friend Adam McWethy is one of the creators of Card Golf. It’s a new playing card game that lets you play a round of golf with a deck (or two) of specialized playing cards.
I recently interviewed Adam on my Travelling Golfer golf blog.
Now we’re to the point that Adam and his team need all the advice we can give him about marketing his new product.
I’ve given him several ideas, he and his team have come up with several and now we want you marketers out there to give us your best advice.
You’ve all talked the talk, now it’s time to stand up and be counted.
Right here, right now, it’s time for the power of blogs, bloggers and marketing and sales blogs to be seen.
Adam’s watching the comments and will be monitoring them thru me.
Gimme your best ideas, contacts and tips for how he and his team can get this product into every golf shop, game store, coffee house and retail store before the Christmas shopping season.
{ 8 comments… read them below or add one }
Try to act disappointed that you can’t work on the airplane!
Be sure to tell them that you were working on strategy.
They need to hook with people who already have an audience of Golf fans.
Try Howard Lindzon. He’s a partner in GolfNow.com and a good guy.
http://www.howardlindzon.com
Thanks Char !
That’s the type of thing we’re lookin’ for.
That and for my Jets and your Saints to hook up and head butt !
have them contact me.
Will do Howard, thanks !
I’m not a golf fanatic nor do I have retail experience. However, this is what I would consider:
* Show it to local golf pros. If positive responses consider a consignment arrangement at the pro shop. (Assuming a suitable display can be created).
* If the product moves at the pro shops it indicates a succesful test and the seller has more proof to approach a retail buyer. Now, I suspect the buyer may require research. If the seller can show data the states that x% of golfers also purchase a golf game, that’s some compelling research.
Thanks Bob !
We appreciate your thoughts.
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