The photo is of a “sticky” note advertisement that was on the front page of the Sunday edition of my local newspaper.
Whoever wrote it must have studied under a real ad writer, instead of someone who brands, like they do to cattle.
It’s all about you, not them.
It calls you to action, gives you a reason why you should act now, tugs at your emotions, uses empathy, qualifies and disqualifies. In other words, it’s got everything…or durn close to it.
If you just spend your ad dollars promoting your brand and don’t actually ask for the reader to do anything, you’re wasting your dollars.
If you don’t…
- Use empathy
- Play on emotions
- Qualify
- Disqualify
- Call to action
…then you’re wasting your ad dollars and you need a new agency or ad writer.
Call me 
It’s that simple.
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